TikTok is introducing a new feature that enables them to reduce the volume of artificial intelligence-produced videos appearing in their streams. This move comes as the company revealed that it presently contains over 1 bn content made with AI.
Pilot Phase and Launch
The new functionality is in a pilot phase over the coming weeks before a full-scale rollout. This shift aligns with a rise in AI content, fueled by new content generation software.
AI Proliferation Online
Recent reports that nearly a tenth of the fastest-growing content creators on a popular video site primarily display clips produced artificially. A significant portion of this output is deemed low-quality AI content, a term for poor-quality, mass-produced content that is often absurd or surreal.
Our research shows that numerous viewers appreciate content made with AI tools, including AI artwork to educational videos, and we aim to offer the community the option to see more or less of that, based on their own preferences,” said a spokesperson.
AI on the Platform
The service announced that there are presently 1.3bn videos on its network tagged as made with AI. In total, over 100 mn videos are added to the platform each day, making AI content a minor portion of its total content library.
How to Adjust Settings
Viewers will be able to decrease or raise the level of AI-generated videos they see by opening the content preference setting in the app and picking AI-made media. Further subjects that currently be controlled under the setting include politics, clothing, aesthetics, and choreography.
AI Disclosure Rules
The platform’s guidelines require content makers to tag “realistic” artificially created content, and it forbids harmful fake videos of public figures or crisis events. Any realistic artificial content that is without a tag can be deleted under its community policies.
In addition, the app will from now on add an AI-generated watermark to content produced via its proprietary AI systems, or flagged by an cross-platform project for recognizing AI-generated material. This action is intended to stop users from trying to bypass the disclosure requirement.
Responsible AI Funding
The company is additionally establishing a $2 million educational fund for professionals and organizations to produce learning resources about responsible artificial intelligence. This initiative will support charitable organizations focused on educating coding and technology.
Moderation Strategy
TikTok has supported its safety measures, following discussion over plans to make redundant hundreds of review team members in Britain. The company is set to cut 439 jobs in its content moderation department in the UK capital, with worker representatives and internet security professionals expressing worry that humans are being replaced by automated systems.
A senior executive stated that staff-based oversight would remain essential, but artificial intelligence can protect employees by filtering out the most harmful content before it has to be seen by people. The company announced a 76% decrease in explicit and harmful content seen by human moderators over the previous year due to reliance on its machine learning processes.
We believe it is crucial to balance humans and technology to maintain a secure environment,” the executive stated. “We’ll have people as involved in the system, but we further consider it’s extremely critical to minimize viewing of dangerous material as rapidly, which is why a extensive automated help is making a difference operate efficiently.”
